Are you interested in building the future of the media industry?

Do you like to innovate, create or lead?

Do you see yourself building your own media product/service? Or working for a start-up that is creating something new?

JMS 527 Advanced Topics in Journalism: Media Entrepreneurship might be the course for you!

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JMS 527 Advanced Topics in Journalism:
Media Entrepreneurship

Schedule #: 21912

Taught by Prof. Schmitz Weiss
Mondays 4-6:40 P.M.

Course Objectives:

  • Apply design thinking approaches in media contexts
  • Critique the competitive media landscape
  • Identify and apply the principles of media entrepreneurship to various media cases
  • Distinguish between intrapreneurship and entrepreneurship in media contexts
  • Explicate the steps of how an innovative media product or service is brought to market
  • Identify target communities and apply community engagement strategies to various media cases

Course Prerequisite:
Journalism and Media Studies 300 with a grade of C (2.0) or better. Open to all JMS majors.

Course Description:
Reading, investigation, and research in a specialized topic in journalism. May be repeated with new content.

Questions? Email Prof. Schmitz Weiss at