Are you interested in building the future of journalism?

Do you like to innovate, create or lead?

Do you see yourself building your own news or media product/service?

JMS 527 Advanced Topics in Journalism: Journalism Intrapreneurship and Entrepreneurship may be the course for you!

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Details:
JMS 527 Advanced Topics in Journalism:
Journalism Intrapreneurship and Entrepreneurship

Schedule #: 27331

Taught by Prof. Schmitz Weiss
Mondays 4-6:40 P.M.

 

Course Objectives:
• Learn how to use design thinking approaches in journalism contexts
• Critique the competitive media landscape
• Identify and apply the principles of journalism entrepreneurship
• Distinguish between intrapreneurship and entrepreneurship in media contexts
• Learn how to build an innovative media product or service
• Identify target communities and apply community engagement strategies
• Building a business strategy and sustainability plan

Course Prerequisite:
Journalism and Media Studies 300 with a grade of C (2.0) or better. Open to all JMS majors.

Course Description:
Reading, investigation, and research in a specialized topic in journalism. May be repeated with new content.

Questions? Email Prof. Schmitz Weiss at aschmitz@mail.sdsu.edu