Are you interested in building the future of the media industry?

Do you like to innovate, create or lead?

Do you see yourself building your own media product/service? Or working for a start-up that is creating something new?

JMS 515 Media Entrepreneurship might be the course for you!

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JMS 515 Media Entrepreneurship

Schedule #: 22030

Taught by Prof. Schmitz Weiss
Mondays 4-6:40 P.M.

Course Objectives:

  • Apply design thinking approaches in media contexts
  • Critique the competitive media landscape
  • Identify and apply the principles of media entrepreneurship to various media cases
  • Distinguish between intrapreneurship and entrepreneurship in media contexts
  • Explicate the role of an entrepreneur and their process to bringing a product or service to market
  • Explicate the steps of how an innovative media product or service is brought to market
  • Identify target communities and market strategies to various media cases

You will get to meet many local, national and global entrepreneurs who will visit the class and share their personal career journey!

Course Prerequisite:

Upper division standing and admission to a JMS major, and completion of one of the principles classes; OR Graduate standing. Lavin Entrepreneurship Students (MGMT majors) are also able to enroll.

Course Description:
Models of media creation, ownership, innovation, and sustainability in the digital age. Critical thinking and problem solving skills required for designing, producing and implementing an entrepreneurial or intrapreneurial project in a media industry.

Questions? Email Prof. Schmitz Weiss at