As a nonprofit news organization, you may think you know who your news audience is by your interactions with them via social media channels, through chats or discussions forums, or even at face-to-face events, but that is only a part of it. Do you know what your audience is doing when they are searching for information online? Do you know the people who are coming to your site from a search? You can get to know your audience better by understanding their search activities and in the process you may be able to gain some new readers along the way. This week’s post focuses on how to understand search and some tools that can help you to know your audience better. Read More on the INN Site >>