About 30,000 people descended on the city of Austin, Texas last week for the South by Southwest (SXSW) Interactive festival to hear the latest and greatest in interactive and digital media.

This year, social media, mobile, responsive design, HTML5, and data were popular topics during the five-day festival, but there were some bigger trends at the festival that were the talk of the town. This week we take a look at each of these three trends and their potential impact for the news industry.  Read More on the INN Site >>