Today the Voice of San Diego launches a new website. It’s not just a redesign, but also a major restructuring of the content management system and a change to the overall news experience for the end user. I had the chance to get an exclusive interview with the Voice of San Diego about their new site and what this change will mean for the staff and their readers.
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If you are a nonprofit news organization you are most likely familiar with the world of fundraising and grant writing. Whether you are a newbie or veteran to this process, this week I provide some tips to help you in your adventures on the grant-writing road. Read More on the Media Innovations Blog >>
Lately, news organizations have been in the news not just reporting it. In recent months and weeks, several major news organizations have been victims of hacking in which they have had their social media accounts, computer systems and/or email compromised. In lieu of these recent events, whether you are a for-profit or nonprofit news organization, are your digital accounts secure? This week I explore options on how you can safeguard your social media accounts, email, and content management systems. Read More on the INN Site >>
As a nonprofit news organization, you may think you know who your news audience is by your interactions with them via social media channels, through chats or discussions forums, or even at face-to-face events, but that is only a part of it. Do you know what your audience is doing when they are searching for information online? Do you know the people who are coming to your site from a search? You can get to know your audience better by understanding their search activities and in the process you may be able to gain some new readers along the way. This week’s post focuses on how to understand search and some tools that can help you to know your audience better. Read More on the INN Site >>
Nowadays, many nonprofit news organizations must operate with lean budgets and few resources, which can also impact staffing and the feasibility of bringing on full-time or part-time staff. It may not be a matter of choice but also a matter of necessity for many nonprofit news organizations to have one or more freelancers on staff. With this in mind, do you have the proper protocols at your organization to work with freelancers? This week, we offer some tips for news organizations on freelancing agreements. Read More on the INN Site >>
About 30,000 people descended on the city of Austin, Texas last week for the South by Southwest (SXSW) Interactive festival to hear the latest and greatest in interactive and digital media.
This year, social media, mobile, responsive design, HTML5, and data were popular topics during the five-day festival, but there were some bigger trends at the festival that were the talk of the town. This week we take a look at each of these three trends and their potential impact for the news industry. Read More on the INN Site >>
It’s that time of the year again when thousands of people descend upon the city of Austin, Texas for the annual SXSW Interactive Festival from March 8-12, 2013. The festival brings together the innovators, creators, producers, and collaborators of the world to talk about the latest and greatest in interactive media and technology and where it will head next. Read More on the INN Site >>